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Name, Image, and Likeness (NIL): Creating Value for Businesses and Student-Athletes

In Chamber Blog by Alexis Reed

Blog post provided by Marvin Lewis, Assistant Vice President and Director of Intercollegiate Athletics, George Mason University Over the past few years, I’ve heard one question more than almost any other: “How does Name, Image, and Likeness actually work?” It’s a fair question. With so many headlines around college athletics, Name, Image, and Likeness (NIL) can feel complicated and at …