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NVC Supports Small Business Saturday®

In Chamber Blog by Emma Michels

Small Business Saturday®

Small Business Saturday® is next week, and NVC is launching a campaign to support our small business members by increasing their brand visibility.

With roughly 854,000 small businesses in Virginia, we have a duty to uplift and support this integral part of our region’s economy. Small businesses are essential to driving innovation, job creation, and sector diversification. In Fairfax County, 90% of all businesses are fueling local job creation and bringing unique character to local neighborhoods. Their footprint directly aligns with the NOVA Roadmap’s priority to cultivate a dynamic, inclusive workforce and ensure our region continues to operate from a position of competitive advantage.

In partnership with American Express® this year, NVC has been selected as a 2025 Neighborhood Champion! We’re committed to connecting organizations eager to help bring small businesses and shoppers together. Because we champion this community, we invite small business members to turn Small Business Saturday into a strategic growth moment. Whether you are rolling out seasonal promotions or launching new offerings, this is an opportunity to increase brand visibility and connect with new customers.

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How Can You Participate in Small Business Saturday®?

As a 2025 American Express® Neighborhood Champion, we’re sharing member promotions to be included in an upcoming members-only email newsletter in advance of next Saturday. For eligibility information and to submit your promotion, please complete this form: https://forms.gle/iBUJJJ3y1aZSJpyX8

Fairfax County offers extra support for its business owners and residents in Fairfax CORE’s free Small Business Saturday® toolkit. The Fairfax County Department of Economic Initiatives features low-cost strategies like partner “Give-Back” raffles, early-bird incentives, and quick Google Business updates to drive foot traffic and connect with the community. In addition, American Express® provides marketing resources, savings opportunities, and educational content that small businesses can tap into for next Saturday’s event.

NVC’s Small Business Members

To join NVC as a small business member, organizations must have no more than 10 employees. Our small business members include:

NVC members can also showcase their latest updates to our business community through our weekly Doing Business newsletter. To submit your news, submit this form.

The spirit of Small Business Saturday® doesn’t have to last just one day. We encourage you to support the small businesses in our community year-round!